Consumer Series: China´s Active Retirees

This webinar explores individuals born between 1950 and 1964, representing a population of around 120 million people, with distinct lifestyles, purchasing behavior, and levels of disposable income. This group is becoming an increasingly relevant consumer segment within China’s domestic market.

During the webinar, Professor Dou Wenyu, Academic Dean for China at SKEMA Business School (School of Knowledge Economy and Management), will present an overview of this consumer group, including their demographic characteristics, income levels, and spending patterns. The webinar will also explore the main spending areas for this group, such as health and wellness, fashion and beauty, and leisure activities, as well as the main platforms most commonly used for purchasing.

This session will conclude with a Q&A session, giving participants the opportunity to ask questions and gain further insights.

Take the opportunity to listen in and ask your questions to Dou Wenyu.

Register HERE. (Members of DCBF can register for free).