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Pandora Jewelry Asia-Pacific Ltd


PANDORA designs, manufactures and markets hand-finished and modern jewellery made from genuine materials at affordable prices. PANDORA jewellery is sold in more than 70 countries on six continents through over 10,300 points of sale, including approximately 900 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over 6,000 people worldwide of whom 4,000 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORAs total revenue was DKK 6.7 billion (approximately EUR 893 million). For more information, please visit www.pandoragroup.com.

PANDORA’s feminine universe of jewellery is made for customers to create and combine. Choose from a wealth of charms, bracelets, rings, earrings, necklaces, pendants and watches to express personal style. Every facet and feature of our jewellery is carefully considered before it leaves the hands of our goldsmiths, and we use 14k and 18k gold, sterling silver, and carefully selected gemstones, stones and cultured pearls when combining century-old craftsmanship with modern thinking and beautiful design.

PANDORA has presence in 12 markets across the Asian region with its regional headquarters in Hong Kong.


PANDORA jewelry was founded in 1982 in Copenhagen, Denmark, by Danish goldsmith Per Enevoldsen and his wife Winnie. In 1987, the first in-house designer joined the company and PANDORA began to focus on creating its own unique jewelry. And the company decided to start manufacturing its jewelry in Thailand in 1989. PANDORA adopts vertically integrated business model, from in-house design and production to global marketing and direct distribution.

In 2000, PANDORA’s charm bracelet concept was first launched in the Danish market. Consumers embraced the concept, and in the following years, driven by a growing and encouraging demand, the company began to expand internationally, entering markets such as the US and Canada in 2003, Germany in 2006, Australia, UK, Poland, and Hong Kong in 2009, Italy, China and Russia in 2010, and many more.

Senior Management

Kenneth Madsen, President Pandora Asia Pacific

Tracy Chen, Vice President, Finance, Pandora Asia Pacific

Number of Staff



Chamber Representative:

Kenneth Madsen
President, Pandora Asia Pacific


Corporate:       www.pandoragroup.com

Brand:               www.pandora.net

Facebook:        www.facebook.com/pandorajewelry

YouTube:          www.youtube.com/user/TheOfficialPandora

Twitter:            http://twitter.com/officialpandora


Suites 3801-04, 38/F, Tower 6
The Gateway, Harbour City
Tsim Sha Tsui, Kowloon


+852 3796 8988


PANDORA Hand-finished Jewellery founded in Denmark Explore the new collection

Danish Chamber of Commerce in Hong Kong

G.P.O Box 6523, General Post Office
Central, Hong Kong

Tel: +852 6428 2667
E-mail: dcc@dcc.hk