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Jebsen & Co Ltd


What started over a hundred years ago as a general trading company has now evolved into a focussed marketing and distribution organisation, deeply embedded in the industries and markets it serves. With a unique long established presence in Mainland China, Hong Kong, Macau and Taiwan, the Jebsen Group offers local market access with a high degree of specialisation and knowledge to companies from around the world. From a broad spectrum of consumer, industrial, beverage and luxury products, Jebsen is responsible for bringing unparalleled quality to the regional markets, adapting to the rapidly changing business landscape in East Asia.

Jebsen's diverse business covers four key strategic areas targeting the Consumer, Industrial, Beverage and Luxury sectors. The Consumer business unit covers products such as personal entertainment products, home entertainment products, and digital imaging products. The Beverage business unit markets beverage products including premium beers, fine wines, and quality spirits. Under the Industrial business unit, Jebsen represents diversified industrial products ranging from automotive parts to specialty chemicals to machinery for food and steel industries. Jebsen has established two joint ventures – Mitec-Jebsen Automotive Systems and Jebsen-TCG Automotive Systems, which manufacture high-performance automotive parts in Dalian. The Luxury business unit focusses on luxury cars, watches, and yachts. Currently, Jebsen represents more than 200 active brands.


Founded in 1895, Jebsen is a leading marketing and distribution company for a wide array of premium products. Jebsen has a unique presence in Mainland China, Hong Kong, Macau and Taiwan, with sister companies worldwide. The company’s head office is in Hong Kong and its main China offices are in Beijing, Shanghai, Guangzhou and Chengdu. To provide an optimum service level in China, Jebsen also has a presence in Dalian, Hangzhou, Qingdao, Shenzhen, Tianjin, Wuhan, and Xi’an. Jebsen’s sister groups outside East Asia are based in Australia, Bangladesh, Singapore, Malaysia, Indonesia, Thailand, the Philippines, Vietnam, Denmark, Germany, Saudi Arabia, Sri Lanka, the United Arab Emirates and the United States. Jebsen employees are guided in their work by the company’s five core values: Commitment, Responsibility, Trust, Recognition and Excellence. Jebsen has about 2,000 staff in Greater China, including 800 employees in Hong Kong and 1,200 in China. Together with sister groups, the family enterprise employs over 5,000 staff worldwide.

Senior Management

Hans Michael Jebsen, Chairman
Helmuth Hennig, Group Managing Director

Number of Staff



Chamber Representative:

Helmuth Hennig
Group Managing Director





28/F, Lee Gardens Two,
28 Yun Ping Road,
Causeway Bay, Hong Kong


+852 2923 8777


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Danish Chamber of Commerce in Hong Kong

G.P.O Box 6523, General Post Office
Central, Hong Kong

Tel: +852 6428 2667
E-mail: dcc@dcc.hk